For more than 40 years, the beauty brand Crabtree & Evelyn has grown from a small family business with fine soaps to an international company with over 500 stores worldwide. The company stands for products inspired by nature with ingredients from fruits, flowers or plants.
We supported Crabtree & Evelyn through press and public relations work in the DACH area. This included communication with media representatives and advice in all PR matters. We did market and media monitoring, reporting, as well as the regular maintenance of the press mailing list and sending press releases. For the blogger relations we organized events. The aim was to increase the awareness of the brand and its cosmetic lines in the German-speaking market.