Wildling Shoes is a German brand that has developed a unique minimalist footwear concept. Produced in a traditional Portuguese manufacturing company, the shoes are available in sizes 18 to 46. Most models are vegan and cater to diverse style preferences. Founders Anna and Ran Yona created minimalist shoes that are not only incredibly comfortable but also highly stylish.
macheete supported Wildling Shoes in press relations and in the strategic development of the communications team. In a hands-on AI workshop, the targeted use of ChatGPT and generative AI in brand and corporate communications was taught — focusing on efficient content creation, text optimization, and creative idea generation.