For more than 10 years, macheete has supported Warner Music Germany in music and media promotion. The focus lies on strategic press relations, coordinating interviews, and targeted seeding to relevant journalists, radio stations, and online editorial teams in Germany, Austria, and Switzerland.
macheete regularly accompanies national and international releases — from single and album launches to campaigns and media events. The goal is to sustainably increase the reach, visibility, and airplay of the artists.
Among the acts supported are Kelly Clarkson, Jason Derulo, Ben Platt, Bazzi, Riton, Feder, Matoma, Dennis Lloyd, Ofenbach, and Hardwell — as well as numerous newcomers and established artists from the national and international Warner roster.