The Fans Strike Back® is one of the largest independent Star Wars exhibitions in the world, featuring more than 600 exhibits, including original costumes, figures, dioramas, and lightsabers. Following its successful debut in Berlin, the show celebrated its Frankfurt premiere in December 2024.
macheete was commissioned by the Swiss agency CONCEPTS to handle press relations, coordinate media partnerships, and manage the opening events in Berlin and Frankfurt. The goal was to position the exhibition as an international pop-culture highlight and to generate wide-ranging coverage across TV, print, online, and social media channels.