MovingStar is a manufacturer of innovative electric mobility solutions and wheelchairs that provide people with limited mobility greater freedom and independence in their daily lives.
The products are characterized by their lightweight design, modern technology, and high user-friendliness, and are used worldwide in clinics, rehabilitation centers, and private settings.
macheete was responsible for press relations and media planning. The tasks included developing the communication strategy, creating press materials, securing targeted placements in trade and consumer media, and planning and implementing media campaigns to sustainably strengthen MovingStar’s brand awareness in the health and mobility sectors.