Since 1926, the Swiss brand Kuhn Rikon has delighted customers with innovative products for cooking, serving, and enjoying food. The family-run company develops and manufactures high-quality, sustainable kitchen products in Rikon (ZH) and distributes them worldwide — including the legendary DUROMATIC® pressure cooker.
For the German market, macheete handled press relations, media planning, and ad placements in target-relevant trade and lifestyle media. The objective was to strengthen brand awareness in Germany and position Kuhn Rikon as a premium provider of sustainable kitchen innovations.
macheete was commissioned by the agency Contcept.