Since its founding in 1961, KEF has stood for acoustic innovation and exceptional sound. Former BBC electrical engineer Raymond Cooke MBE developed the brand with the ambition of making music as authentic as possible through technical precision and design. From the revolutionary Uni-Q technology to modern wireless systems, KEF has shaped the high-end audio market for decades.
macheete was responsible for press relations, media planning, and product seeding in Germany, as well as organizing a press event for brand presentation.
The goal was to position KEF as a premium audio brand in relevant lifestyle, technology, and design media and to sustainably strengthen brand perception.