With its benefits program GASAG DEALS, Berlin-based energy provider GASAG has created a digital customer club that reaches more than one hundred thousand people in the capital and beyond every month. Over 60 partner companies from the fields of mobility, culture, leisure, and everyday life offer exclusive benefits for GASAG customers – from discounts to up to 50 percent.
macheete is responsible for the complete social media management as well as the editorial production of the newsletter. This includes strategic topic planning, content creation, and performance analysis.
The goal is to strengthen brand loyalty, increase reach, and communicate the benefits program in a consistently attractive and relevant way.
In collaboration with the agency DGMK.