GALERIA Karstadt Kaufhof GmbH, headquartered in Essen, is one of Europe’s largest department store groups, with over 130 locations and around 18,000 employees. Under the unified GALERIA brand, the company combines tradition with modern retail and brand communication.
macheete was commissioned by the agency altcramer to manage GALERIA’s social media communication on LinkedIn.
The focus was on creating editorial content, developing strategic messaging, and positioning GALERIA as a modern retail company within the digital landscape.