Daimler Trucks is one of the world’s leading commercial vehicle manufacturers and stands for innovation, quality, and sustainability in modern freight transport. With a broad product portfolio and pioneering technologies, the company drives the development of efficient and environmentally friendly transport solutions.
macheete supported Daimler Trucks in social media strategy, idea development, and LinkedIn communication. The aim was to position the brand authentically within the B2B environment, strengthen thought leadership in the areas of sustainability and mobility, and increase the visibility of the company’s values across digital networks.