Carhartt, founded in 1889 in Detroit, is one of the world’s leading workwear brands – known for its durable quality, functional designs, and authenticity. The brand stands for genuine work culture and supports people in construction, craftsmanship, industry, and outdoor professions around the globe.
macheete was commissioned by the agency Le Buzz to handle press relations, campaign communications, and targeted press seeding activities. The goal was to position Carhartt Workwear as a strong brand in professional environments, build relevant media contacts, and generate editorial placements in the fields of work, craftsmanship, and lifestyle.