Buttz stands for high-quality underwear without compromise – no itchy labels, no pinching fabrics, no body shaming. The young Berlin-based brand produces fair, comfortable, and stylish pieces that love every butt and move with every motion.
macheete was responsible for the brand’s press and public relations, as well as the strategic development of the founder’s personal branding. The goal was to position Buttz as an authentic, modern label with a clear stance and to highlight the owner’s brand personality as a voice for female empowerment.