With around 13,000 kilometers, Germany operates the second-largest highway network in Europe. The Autobahn GmbH des Bundes was founded in Berlin in 2018 and has been responsible nationwide for the planning, construction, operation, maintenance, financing, and administration of the highways since 2021.
macheete was commissioned by the agency altcramer to implement a large-scale social media performance campaign. The goal of the campaign was to strengthen public awareness of the new federal company, build reach and trust among the population, and engage a broad target audience through digital channels.